Because it might actually be good.

Hollywood is finally realizing that not all movies need to be screened to critics first. Some movies have high entertainment value but low critical value. Here's to sticking it to the critics. Now you'll have nothing to write about for the weekends.

Not that I don't value critics. It's just that there really are some movies that don't need "character development" or Nobel prize winning scripts. They just need to be entertaining, no matter how lowbrow that may be sometimes.

It did get one review with a score of 20. I guess that's better than a score of 10.